Jonathan Ross has signed a deal that will see him present and produce programmes for a television channel dedicated to French cinema.
Ross, who left the BBC this year and was replaced as presenter of the corporation's Film programme by Claudia Winkleman, will also become creative director and a shareholder in Cinemoi.
He said: "French cinema isn't just for intellectuals and film buffs, it really can be enjoyed by everyone."
He went on: "As well as the timeless classics, there are some amazing films coming out of France at the moment, some real blockbusters that give Hollywood a run for its money. If you crave something a bit different from your Saturday night movie, then Cinemoi is a really good alternative."
The channel, which was launched in 2009 and shows French films with English subtitles, is currently free to satellite subscribers but will become a subscription-only service early next year.
Its founder Olly Bengough said he was "thrilled" to be working with Ross.