It sounds like a quaint old-fashioned courtship ritual but a kiss and cuddle in the back row of the cinema is still a vital part of romance.
A new survey found that nearly half of cinemagoers (46%) admit they have enjoyed a sneaky kiss when they have been out to watch a film.
Research from 5,000 movie-watchers, released by cinema chain Odeon, revealed that 70% of those polled had been to watch a film on a date.
And nearly a third (30%) had chosen the cinema as the location for their first date.
Almost a fifth of those surveyed said they had their first kiss while sitting in the stalls. And 2% claimed they or their partner had proposed in a cinema.
Top choice for a date movie was a comedy, according to 46% of cinemagoers.
Luke Vetere, sales and marketing director for Odeon and UCI cinemas, said: "What we're seeing more and more of is people wanting to make romantic gestures in our cinemas.
"We help lots of people propose to their partners, from screening a personal message before the film, to hiring out the entire screen to get down on one knee."