Belfast Telegraph

Friday 25 July 2014

Snickers' anti-misogyny advert says 'You're not your normal sexist self when you're hungry'

Oh what's this? Snickers Australia has got a load of builders to shout empowering comments rather than cat calls at passers-by? That sounds a refreshing change for the brand, albeit a fairly obvious attempt at a viral hit.

This probably would have been the response to the latest advert for the chocolate bar, had they not turned it on its head in the last five seconds.

The video sees the workers shouting things like "You wanna hear a filthy word? Gender bias," and "I'd like to show you...the respect you deserve" to women passing on the street below, subverting the stereotype of construction workers' leering behaviour.

"You know what I'd like to see? A society in which the objectification of women makes way for gender neutral introductions, free from assumptions and expectations," another adds, to the surprise and delight of the woman it is directed at.

The advert concludes with the slogan 'You're not you when you're hungry' however, suggesting that their actions have been those of someone driven crazy by hunger, and leaving a sour (and faintly peanuty) taste in the mouth of the viewer.

Let's hope those builders get a Snickers in them soon so they can return to their usual lecherous antics eh? Maybe a Yorkie before they start treating everyone like equals!

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Latest Entertainment News

Latest Music News

Latest Film & TV News

Latest Eating Out News

Horoscopes

Your Horoscopes by Russell Grant

Leo:

A hospital, university or government agency could give you the paperwork you require to move ahead. Establish a friendship with an official who can serve as an advocate for you. Avoid getting entangled with a legal matter. Launching a lawsuit will cause more problems than it is worth. You're better off walking away from a troublemaker who has lots of time to waste in the court system. Cut your losses and focus on making a fresh start. You have the ability to build a secure financial future.More