Ellen DeGeneres' selfie photograph during the Oscars ceremony - with a line-up of stars including Meryl Streep, Jennifer Lawrence, Kevin Spacey, Angelina Jolie and Brad Pitt - went straight on to Twitter and promptly went viral.
By 7am it been retweeted more than 3.4 million times breaking the record set by President Barack Obama with the picture of him hugging First Lady Michelle Obama after his re-election in 2012.
The Obama image currently has over 2 million retweets.
DeGeneres remarked said during the Awards ceremony at the Dolby Theatre in Los Angeles: ‘We crashed Twitter.’
Twitter had to send out an apology because the retweeting disrupted the service for more than 20 minutes.
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Beware of spending beyond your means. Sticking to a budget will help you survive the festive season relatively unscathed. It will be easier than you think to let your grip on the purse strings slip especially as the big day draws near. Let Christmas be about loving, sharing and giving. Spend quality time preparing food, making decorations and playing games together. If you haven't sent all your cards or round robin emails give some thought about what you will be sharing with others this year.More