This Brit-on-the-make comedy would be insufferable without the leavening presence of Simon Pegg.
Based on Toby Young's memoir of his inglorious time at Vanity Fair magazine, it stars Pegg as "Sidney" Young, a London journalist whose one serious talent – for self-promotion – lands him a job in New York working for the upmarket glossy Sharps.
Social pratfalls are the order of the day, as Sidney tries to ingratiate himself with the editor (Jeff Bridges), romances a hot starlet (Megan Fox), and antagonises his colleague and budding novelist (Kirsten Dunst).
"You're loathsome, do you know that?" says the last, and what with his social climbing, bragging and all-round fatuousness, it's hard to disagree.
As a satire on the modern obsession with celebrity, it's paltry stuff, and as a romantic comedy it's virtually a non-starter, but Pegg has a charm that compensates for Young's bumptious persona, and he nails the occasional funny lines with an expert's comic timing.
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