Trailer: Stars Wars Force Awakens nearly breaks the internet and sets Disney shares rising
JJ Abrams' Star Wars: The Force Awakens has dropped its second trailer, seeing Harrison Ford back in the role of Han Solo.
The teaser premiered at the vast Star Wars convention taking place in Anaheim this week, with Abrams and producer Kathleen Kennedy kicking off the event with a special panel.
Disney’s stock value got an unexpected boost of $2 billion yesterday after the trailer was released.
Shares rose by 1% to $108.30 after the trailer was posted at 10am PST from around $107 before. They settled around a few cents above $107 in after hours trade.
The share jump is an indication of excitement among investors over Star Wars, which is a relatively new acquisition for Disney. Disney bought the rights to the franchise as part of its $4 billion purchase of Lucasfilm Ltd in 2012. That now looks like a savvy move on the part of CEO Bob Iger.
The internet nearly broke as millions upon millions of fans took to YouTube to watch video. The reaction on Twitter was equally crazy. Tears were shed, scenes were analysed and the verdict is unanimous that Chewie has aged well.
Star Wars: The Force Awakens opens in cinemas on 18 December, 2015.