Watch: Northern Ireland director responsible for stunning Audi Super Bowl ad
A Northern Ireland film director was responsible for one of the most talked about advertisements at this year's Super Bowl.
The Audi ad features a young girl competing in a downhill cart race as her father asks a series of questions regarding gender equality and the value of women.
It contained the line: “Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?”
The promotion was directed by Tyrone director Aoife McArdle, who grew up in Omagh and studied in Dublin.
She has previously directed a number of music videos and ads such as the video for U2's Every Breaking Wave, which was nominated for Best International Music Video at the UK Music Video Awards in 2015.
The ad has been viewed over 10 million times on YouTube.