With thousands of visitors expected to descend upon Belfast this week in the run-up to the MTV EMAs, the party will kick off tomorrow with a packed programme of events to showcase Northern Ireland's musical talent.
As the city takes centre stage for the global awards ceremony — expected to attract over six million viewers worldwide — Belfast Music Week will feature around 170 gigs and events, culminating in the star-studded EMAs.
Here are the some of the highlights of the week:
Sunday, October 30
General Fiasco, The Wonder Villains and Yes Cadets, Mandela Hall. All-ages gig (14 plus), 6pm.
Jerry Lyons Ensemble, Crescent Arts Centre. First public appearance by the 10-piece jazz group formed in 2010, 7.30pm.
Monday, October 31
Volume Control present an all-ages gig at the Ulster Hall, featuring A Plastic Rose, Rainy Boy Sleep, Silhouette, Axis Of and Colly Strings at 7pm.
Duke Special (Under the Dark Cloth), with support from Southern at the Waterfront Studio, 7pm.
Industry Panel: Recording Q and A panel, Oh Yeah Music Centre, 11am to 1pm — with music producers Mike Crossey (Arctic Monkeys, Razorlight, Two Door Cinema Club) and Chris Sheldon (Pixies, Therapy?).
Tuesday, November 1
The Hoedown, Foy Vance and Friends at the Ulster Hall, 7.30pm.
Industry Panel — How To Get Your Music On TV/Film, Ulster Hall, 2pm-4pm, with Jonathan McHugh, former senior VP of Island Def Jam and Amine Ramer, HBO, MTV.
Wednesday, November 2
The first ever Northern Ireland Music Awards, with performances from Stiff Little Fingers, And So I Watch You From Afar, Cashier No 9, General Fiasco and Japanese Popstars. Ulster Hall, 8pm.
Ulster Orchestra Apres Midi with Christopher Wilkins and Eimear McGeown, Spires Centre, Church House, 1.05pm
Thursday, November 3
Ash, Divine Comedy and The Undertones play a benefit gig for the Alzheimer's Society at the Ulster Hall, 7pm.
Malojian, Chris Campbell, Robyn G Shiels, Magpie Records, 6pm.
Snow Patrol album playback, Malmaison Hotel.
Friday, November 4
Belfast Rocks! featuring Therapy?, The Answer and LaFaro at the Ulster Hall, 7pm.
Kowalski, Yes Cadets, Animal Disco DJs, Auntie Annie's, 10pm.
Desert Hearts, The Wonder Villains, Elspeth, Stiff Kitten, 8pm.
Terri Hooley's Alternative Belfast Walking Tour, starting from Good Vibrations, Haymarket Arcade, 6pm.
Saturday, November 5
Belfast Calling. Dozens of acts including James Walsh of Starsailor, The Vals, Mojo Fury, John D'Arcy, Limelight, Katy Daly's and Spring and Airbrake, 7.30pm.
Irish Traditional Orchestra Showcase, directed by Neill Martin, An Culturlann, 1pm.
MTV Live presents Kasabian and The Japanese Popstars at the Ulster Hall, 7.30pm, exclusive gig for competition winners.
Sunday, November 6
MTV EMAs live from the Odyssey Arena, featuring Lady Gaga, Bruno Mars, Coldplay and Queen, with two further shows at the City Hall (Snow Patrol, Jason Derulo and Boyce Avenue) and Ulster Hall (Red Hot Chili Peppers).