It takes bottle to call yourself Envy and Other Sins ... and, believe me, this talented Birmingham four-piece have pluck in abundance.

After being booted off Channel 4's Mobile Act Unsigned series, by none other than Blur's Alex James and celebrity DJ Jo Whiley, their success in pop looked doomed - even before the allotted 15 minutes had begun.

But they rallied round - and pulled through - eventually winning over competition website viewers and the coveted first prize - a deal with A and M Records.

Now, surely they've silenced the doubters with a cracking debut album, We Leave At Dawn.

Essentially, Envy and Other Sins are a band with purist pop running through their veins.

And there isn't even a hint of the manufactured bubblegum nonsense usually associated with so-called reality bands.

If anything, they should be lumped in with the likes of The Hoosiers and Arctic Monkeys - as part of the new generation of clever-clogs indie bands.

Apart from the fascinating lyrics - the common denominator of the MySpace crowd - the Brummie band rely on three-minute melodies, sensible drumming and the electric guitar as the crucial instrument.

Add to that violins, viola, and cello - and you have a potent force in the world of pop.

The result is a collection of songs that are graceful, sweeping and rather grand.

Utterly charming, We Leave At Dawn is filled with a meek beauty typified by the wonderful Don't Start Fires and the even better Talk To Strangers.

Certainly, if the band stick to this formula, they'll surely go a lot further than the expected lifespan of reality show winners.

In reality, pop doesn't get an awful lot better than this!