Beyonce's latest album has become the fastest ever seller on iTunes with more than 800,000 downloads in its first three days.
The self-titled album, the US superstar's fifth, was released out of the blue on Friday and includes 14 songs, 17 videos, and collaborations with husband Jay Z, Drake and Frank Ocean.
An Apple spokeswoman said the iTunes Store sold 828,773 albums in three days.
On the day of its release, iTunes - which is Apple's music download division - said the release was "an unprecedented strategic move by the artist to deliver music and visual content directly to her fans when she wants to and how she wants to, with no filter".
With no "middle man", fans are being encouraged to form their own opinions after listening to and watching the tracks.
Beyonce added: "I didn't want to release my music the way I've done it.
"I am bored with that. I feel like I am able to speak directly to my fans.
"There's so much that gets between the music, the artist and the fans.
"I felt like I didn't want anybody to give the message when my record is coming out. I just want this to come out when it's ready and from me to my fans."