Belfast Telegraph

Burger chain says sorry to Blige

Burger King has apologised to Mary J Blige and her fans over a TV advert that garnered the singer serious fan backlash.

The clip featured Blige soulfully singing about the fast-food chain's new chicken snack wraps.

It immediately went viral when it was released on Monday, and some in the black community said it was stereotypical.

Burger King pulled the ad a day later over what the company said was a music licensing issue.

The company explained on Wednesday the spot was unfinished.

In a statement, Blige said she understood why fans were upset. She said the advert did not come across the way it was planned and she would never put out an unfinished spot.

Burger King said it was released prematurely and they hope to have the final ad on the air soon.

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