It has long been the boutique music festival where punters arrive in campervans and drink wine rather than beer.
But 2011 will be remembered as the year the recession showed up at the Electric Picnic in the shape of a punter-friendly one-day ticket.
For the first time, Sunday-only passes, at €99.50, will be on sale for the three-day music festival in Stradbally, Co Laois, from September 2-4.
Organisers said they had been aware of calls for the introduction of day tickets for the entire weekend but decided to restrict them to Sunday.
"Day tickets have always been something of a conundrum for us. If we introduced them, then we would need eight different types of wristbands, which would mean getting your wristband checked at every turn," said Declan Forde the Electric Picnic's musical director.
"That would add to the confusion regarding letting people into the campsite, all of which goes against the spirit and ethos of Electric Picnic. The ease of bringing in just Sunday tickets is that we don't have to kick anyone off site at the end of the day."
Described as the "strongest line-up in the festival's eight-year history", some of the big names confirmed to play are Canadian band Arcade Fire, Pulp, the Chemical Brothers, Interpol, PJ Harvey and Beirut.
It is not yet known which act will play on which day -- although Blur are expected to headline on the Sunday.
"We're over the moon with the line-up because there are acts we've been trying to book for years. It's all all our wishes come true to have Arcade Fire and Pulp but also to get smaller cult acts like Flying Lotus, Death in Vegas and Jimmy Cliff," said Mr Forde.
Sinead O'Connor; OMD; Mogwai; Midlake; DJ Shadow; Toots & the Maytals; The Charlatans; Death in Vegas; Big Audio Dynamite; Lykke Li; The Go! Team; White Lies; Flying Lotus; Boys Noize; Paul Kalkbrenner; and Twin Shadow are also on the bill.
Outside the musical feast on offer in numerous arenas, other returning attractions include 'Body & Soul', and 'Mindfield' spoken-word areas, whose flagship Leviathan political cabaret is hosted by David McWilliams and special guest Jon Snow.
Weekend tickets, including camping, cost €240 per person. Two children under 12 are allowed to accompany an adult ticketholder free.
There is no access for those aged 12 to 18 alone. Campervan tickets for access to 'regular and family campervan parks' are an additional ?60.
Tickets for the event are available from www.ticketmaster.ie and other usual outlets.