Belfast Telegraph

Giant logos boost MTV Awards fever

Six giant logos promoting the 2014 MTV Europe Music Awards have been unveiled across Glasgow as the city prepares to host the event.

The statues have been designed by students from Glasgow School of Art and will pop up at venues across the city as part of the build-up to Sunday's show.

Music fans can find the 8ft by 6ft logos in Buchanan Galleries, the St Enoch Centre, Princes Square, the Garage Nightclub, Merchant Square and The Lighthouse.

If they post a selfie photograph to the social networking site Instagram with #IWantEMATix they will be in with a chance of winning a pair of VIP tickets.

The logos, created by six groups of communication design students, range from multi-coloured Plasticine and neon orange fur to giant raindrops and a fish tank.

Councillor Gordon Matheson, leader of the city's council, said: "The MTV EMA will showcase Glasgow to a global audience of more than half a billion households - this is one of the world's greatest music events and it's the hottest ticket in town.

"Glasgow School of Art's reputation as a centre for creative excellence is world renowned and the students' work unveiled today strongly reinforces those credentials. The statues will really help to build excitement ahead of the show and I'm sure hundreds of music fans will be eagerly hunting for them across the city in the coming days."

This year's EMA show at the SSE Hydro on Sunday will be hosted by Nicki Minaj and is to feature performances by Ariana Grande and Ed Sheeran.

Katy Perry heads the nominations as she competes for seven prizes, ahead of Grande, who is in the running for six. Pharrell Williams is up for five trophies, including best song and best video for his global hit Happy.

The awards are being held in Glasgow for the first time, though the city hosted MTV Crashes Glasgow in 2010.

It is expected the event will be good news for the city's hotels, restaurants , shops and businesses, with experts predicting it will deliver a multimillion-pound boost to Glasgow's economy.

Mr Matheson added: "Hosting the MTV EMA will have a substantial, direct and positive impact on Glasgow. In addition to delivering a significant boost to our economy - which we believe will be in the region of £10 million - and providing a base on which local businesses, creative industries and the wider tourism sector can capitalise, it will also position Glasgow alongside its key competitors, and previous EMA host cities including Paris, London, Milan, Barcelona, Rome, Berlin and Madrid."

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