Long-standing music festival Hard Rock Calling, whose headliners have included Sir Paul McCartney and Bruce Springsteen, has been axed for 2014.
The event - first established in 2006 - had been staged in London's Hyde Park but after promoters lost the contract for the area, it was moved this summer to the Olympic Park in east London.
The scrapping of Hard Rock Calling comes after events such as Leicester's Summer Sundae and Kent's Hop Farm Festival were also dropped in recent months.
This year's line-up included headline performances by Springsteen and Kasabian. Organisers were unable to say whether this year's change of venue had led to the cancellation of the 2014 event, or whether it would be revived at a later date.
A statement from organisers said: " Hard Rock International today announced that it will not stage its iconic open-air festival Hard Rock Calling in London in 2014.
"The brand has been privileged and honoured to host this world-class event in London - both at Queen Elizabeth Olympic Park and Hyde Park for the last eight years.
"Hard Rock International looks forward to hosting new world-class music events, both in London and around the globe, and anticipates announcing major European music programmes shortly."
Promoter Live Nation later said it intended to find a new sponsor to keep the "Calling franchise" alive.
The firm said: "Following record ticket demand and audience numbers at festivals this year, Live Nation is exploring new sponsorship partnerships for its highly successful Calling franchise.
"After six years of rising ticket sales for Hard Rock Calling, Live Nation intends to build on this popular rock-festival event. Further details about venues and timings for 2014 events will be made in due course."