ITV show This Morning has avoided a rebuke over presenter Ruth Langsford accidentally swearing on air.
Viewers complained to TV watchdog Ofcom after Langsford (50) was heard saying: “Hang on, we're not there yet, f***.”
The presenter, who fronts the show on Fridays with husband Eamonn Holmes, was moving to another part of the studio for the next item and tripped over a cable when she turned the air blue.
As she was off camera and another item was being broadcast, she had not realised her words were picked up by viewers.
ITV told Ofcom it regretted the October broadcast and that “all presenters are well aware of the need to avoid such language in daytime programmes”. It said that by the time its team had confirmed the word had been broadcast, it was not possible for its presenters to apologise immediately on air.
Langsford apologised on Twitter later that day and to viewers on air at the start of the next day's programme.