James Arthur is falling behind in the race for the number one spot in the singles charts this week.
The singer's new track You're Nobody 'Til Somebody Loves You - his first single since he won The X Factor last year - is lagging behind little known New Zealander Lorde.
Her single Royals is outselling James' song by around 7,000 copies according to mid-week sales figures from the Official Charts Company.
Simon Cowell has given James' new single his backing, tweeting: "Really excited about @JamesArthur23's new single, it deserves to be a number 1 record."
But James did not perform his new track on the show at the weekend, as most of the past winners have done. If he had it would have given his single a huge boost.
Instead, James just appeared briefly on the show to chat to host Dermot O'Leary, and on spin-off show The Xtra Factor.
He has tweeted: "Holding strong at number 2, but I'd really love a number 1!"