belfasttelegraph

Saturday 25 May 2013

Jay-Z gig to launch YouTube channel

Jay-Z is launching a new YouTube channel called Life And Times

Jay-Z is live-streaming the last of his eight concerts at New York City's Barclays Centre for the launch of his new YouTube channel.

The rapper announced his performance at the new Brooklyn sports arena will be live-streamed on Saturday at 9.30pm Eastern time in the US. He said it will air on his new Life And Times channel.

Jay-Z's new channel is part of an original programming initiative by YouTube.

Life And Times promises a line-up of "in depth lifestyle pieces" based on the tastes and interests of the rap star.

The rapper is christening the Barclays Centre with a week-long series of shows. The arena is the home of the NBA's Brooklyn Nets, of which Jay-Z is a minority owner.

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