Labrinth has revealed he likes defying his audience's expectations.
The Earthquake singer told The Sun: "People just think, 'Oh, pop artist, he'll just sing with Auto-Tune and won't know how to perform'. But then people actually see the show and realise I write my own music and can put on a show."
He added: "Preconceptions are amazing. You've got an even bigger chance to blow people away."
Despite his success, the Hackney-born songwriter won't be resting on his laurels.
Lab said: "I can see why some artists get stuck in a rut, I mean, McDonalds has been selling the same burgers for years and that's why we love it. But I'd rather not be the same guy constantly."
He added: "I want to be able to release a hip-hop track and then a classical one straight after and for no one to think that it's slightly odd."