Lady Gaga again grabbed the headlines at last night's MTV Video Music Awards by appearing on stage in a controversial ‘meat' dress as she scooped eight gongs — half of the total awards available.
Outrageous singer Gaga picked up the biggest prize of the night, Video of the Year for Bad Romance, wearing an outfit sure to anger the animal rights lobby — a dress, hat and boots that appeared to be made of cuts of meat.
Gaga recently posed in a 'beef bikini' on the cover of Japan's Men's Vogue magazine.
Bad Romance also won awards for Pop Video, Female Video, Dance Music Video, Choreograhy, Direction and Editing while Gaga’s collaboration with Beyonce on Telephone won best Collaboration
Another larger-than-life diva from another generation presented Gaga with her trophy — Cher.
Gaga's eight wins ties with A-ha's Take on Me in 1986 for the second highest number of wins in one night.
Gaga was teary-eyed when accepting her trophies, and sang the title of her new album as she accepted the last award — Born This Way.
MTV officials initially told backstage media Gaga's sweep was a record, forgetting that Peter Gabriel previously won 10 for Sledgehammer in 1987.
Meanwhile, Taylor Swift absolved Kanye West of last year's on-stage sin with one sombre song, and West, also in song, beat himself up once again over his misbehaviour.
The Swift-West drama took centre stage, with both superstars either addressing or dancing around the incident that will not die.
The stage for both songs was set last year, when West interrupted Swift's acceptance speech, saying her trophy should have gone to Beyonce.
The incident left Swift with hurt feelings, but West was the one who was seriously damaged, as intense backlash made him Mr Unpopularity.
While West did not address the trophy-gate incident directly on-stage, he rapped and sang a song that mocked the boorish behaviour that upstaged his music: “I always find something wrong; you've been putting up with my (expletive) for too long,” he said, before launching into an unprintable chorus, which included the line: “Let's have a toast to scumbags.”
Meanwhile, British pop band Florence + the Machine scooped an MTV Video Music Award for hit song Dog Days Are Over.
The group, which features the vocals of Florence Welch with collaborating musicians, picked up the best art direction gong at the star-studded ceremony in LA.