Lana Del Rey new face of Jaguar
Published 22/08/2012 | 12:12
Lana Del Rey has been named as the new face of Jaguar.
The Video Games songstress has been chosen to launch the car firm's new F-Type, which will be officially unveiled in Paris next month.
Adrian Hallmark, Jaguar's Global Brand Director, said: "The allure of Jaguar is in large part due to its duality - a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements."
Lana, whose real name is Lizzy Grant, already has some promotional work under her belt as last month it was announced that she is the new face of H&M.
The 26-year-old singer-songwriter was chosen to front the autumn campaign for the high street brand, and will star in advertisements and a TV commercial in September.