Belfast Telegraph

Friday 27 March 2015

Lana Del Rey new face of Jaguar

Lana Del Rey is the new face of Jaguar
Lana Del Rey is the new face of Jaguar

Lana Del Rey has been named as the new face of Jaguar.

The Video Games songstress has been chosen to launch the car firm's new F-Type, which will be officially unveiled in Paris next month.

Adrian Hallmark, Jaguar's Global Brand Director, said: "The allure of Jaguar is in large part due to its duality - a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements."

Lana, whose real name is Lizzy Grant, already has some promotional work under her belt as last month it was announced that she is the new face of H&M.

The 26-year-old singer-songwriter was chosen to front the autumn campaign for the high street brand, and will star in advertisements and a TV commercial in September.

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Your Horoscopes by Russell Grant

Aries:

Take your time over affairs of the heart. If you've recently met someone interesting, enjoy getting to know one another. Don't rush the physical side of your relationship. An impulsive person like you must to protect their heart. That's hard to do after you've made an intense connection. Focus instead on forming a bond based on mutual interests and shared ideas. If your affection keeps growing, then you can pursue a more serious commitment. Until then, keep things light.More