Belfast Telegraph

Thursday 29 January 2015

Lana Del Rey new face of Jaguar

Lana Del Rey is the new face of Jaguar
Lana Del Rey is the new face of Jaguar

Lana Del Rey has been named as the new face of Jaguar.

The Video Games songstress has been chosen to launch the car firm's new F-Type, which will be officially unveiled in Paris next month.

Adrian Hallmark, Jaguar's Global Brand Director, said: "The allure of Jaguar is in large part due to its duality - a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements."

Lana, whose real name is Lizzy Grant, already has some promotional work under her belt as last month it was announced that she is the new face of H&M.

The 26-year-old singer-songwriter was chosen to front the autumn campaign for the high street brand, and will star in advertisements and a TV commercial in September.

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Your Horoscopes by Russell Grant

Aquarius:

You long to have some fun, but responsibilities require your attention. Set some reasonable goals and then reward yourself when you finish them in the allotted time. Having incentives will keep you focused and productive. Fortunately, a loved one is offering lots of support. Lean on this friend when you feel discouraged. With their encouragement, you'll be able to finish work in record time. After hours, you'll be able to share a good meal together. Do your best to balance work with play.More