Little Mix strike a pose at launch
Little Mix laid the foundations to become style inspirations as they launched their new make-up range.
The X Factor winning girlband - Leigh-Anne Pinnock, Jade Thirlwall, Perrie Edwards and Jesy Nelson - struck a pose as they unveiled their new cosmetics line, Little Mix by Collection, at London's May Fair hotel.
Leigh-Anne went for a minimal make-up look with nude shades, Perrie scraped back her blonde hair to show off a bright berry lipstick, while Jade and Jesy opted for strong definition on their eyes.
Perrie said: "We all love dressing up and experimenting with different looks, so creating our own make-up was a dream come true. We designed the collection ourselves and we've all chosen products that reflect our personalities."
The girls are about to release their new single Movie, followed by their untitled second album, which promises collaborations with Girls Aloud's Nicola Roberts and All Saints' Shaznay Lewis.