Belfast Telegraph

Thursday 25 December 2014

MTV launches digital music awards

Chelsea Handler hosted last year's MTV Video Music Awards
Chelsea Handler hosted last year's MTV Video Music Awards

MTV is naming its new digital music awards the OMAs - and leaving the 'O' up for grabs.

The network's O Music Awards will take place on April 28, with MTV leaving the 'O' open to interpretation from viewers.

The network said the awards "honour the migration of music to the digital space, and celebrate the art, artistry and technology of digital music".

MTV hopes the show will do for digital music what its Video Music Awards, presented in the US last year by comedian and TV host Chelsea Handler, did for the music video.

It plans to present an untraditional, heavily interactive awards show, spread out across multiple screens including the internet, social media and mobile.

MTV will later announce a "hub" for the event and categories which could include gongs like best app. Social media buzz will play a role in choosing the winners.

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Your Horoscopes by Russell Grant

Capricorn:

Your dry humour will be very popular. It's always difficult bringing a large group of people together. Everybody feels like they are walking on eggshells. After cracking a few jokes, you'll put the group at ease. Resist the temptation to make fun of relatives, especially the more sensitive members of the group. Nobody likes feeling singled out. Watching a light hearted comedy can also be a great way to generate a festive atmosphere. This is a time when people can put their differences aside.More