Belfast Telegraph

Tuesday 25 November 2014

MTV launches digital music awards

Chelsea Handler hosted last year's MTV Video Music Awards
Chelsea Handler hosted last year's MTV Video Music Awards

MTV is naming its new digital music awards the OMAs - and leaving the 'O' up for grabs.

The network's O Music Awards will take place on April 28, with MTV leaving the 'O' open to interpretation from viewers.

The network said the awards "honour the migration of music to the digital space, and celebrate the art, artistry and technology of digital music".

MTV hopes the show will do for digital music what its Video Music Awards, presented in the US last year by comedian and TV host Chelsea Handler, did for the music video.

It plans to present an untraditional, heavily interactive awards show, spread out across multiple screens including the internet, social media and mobile.

MTV will later announce a "hub" for the event and categories which could include gongs like best app. Social media buzz will play a role in choosing the winners.

Nightlife Galleries

More

Latest Entertainment News

Latest Music News

Latest Film & TV News

Latest Eating Out News

Horoscopes

Your Horoscopes by Russell Grant

Sagittarius:

Be practical with your money. Although you're not materialistic, you should have something to show for your hard work. Owning your home will protect you from future economic uncertainty. Keep your eyes open for a cosy property near a body of water. The sight of a pond, lake or river will soothe your fiery energy. A youngster or romantic partner will balk at your decision to move. Don't let an angry outburst deter you from your goal. It's time to establish roots.More