Belfast Telegraph

Sunday 23 November 2014

MTV launches digital music awards

Chelsea Handler hosted last year's MTV Video Music Awards
Chelsea Handler hosted last year's MTV Video Music Awards

MTV is naming its new digital music awards the OMAs - and leaving the 'O' up for grabs.

The network's O Music Awards will take place on April 28, with MTV leaving the 'O' open to interpretation from viewers.

The network said the awards "honour the migration of music to the digital space, and celebrate the art, artistry and technology of digital music".

MTV hopes the show will do for digital music what its Video Music Awards, presented in the US last year by comedian and TV host Chelsea Handler, did for the music video.

It plans to present an untraditional, heavily interactive awards show, spread out across multiple screens including the internet, social media and mobile.

MTV will later announce a "hub" for the event and categories which could include gongs like best app. Social media buzz will play a role in choosing the winners.

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Sagittarius:

Expanding your horizons isn't possible right now. There are lots of mundane responsibilities that require your attention. Neglecting these duties will create enemies. People are relying on you to pull your weight. The sooner you tackle your work, the faster you will be able to enjoy some leisure time. Catching up on your reading, playing a sport or watching a movie will help you wind down. There are worse things than being held captive by a regular routine.More