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MTV Unleashed: Talks with Belfast City Council over bringing star-studded pop festival to city

By Rebecca Black

Published 19/03/2016

Fans at the MTV Crashes concert at Ebrington Square, Londonderry, in 2014
Fans at the MTV Crashes concert at Ebrington Square, Londonderry, in 2014
Professor Green performing at the event

MTV is expected to return to Belfast this autumn to put on a mini-festival, this newspaper can reveal.

Belfast City Council is in negotiations with the broadcaster about bringing MTV Unleashed to the city.

The event, which is also known as MTV Crashes, attracts big-name artists.

MTV has already announced Crashes will be returning to Coventry on May 27 and 28 and to Plymouth on July 28 and 29.

Negotiations with Belfast are continuing, but it is expected that the event will take place in September.

Rudimental, Jess Glynne and Example are among the acts confirmed for the Plymouth gigs.

Full details of the event are expected to be heard at the council's strategic policy and resources (SPR) meeting next Tuesday.

It is also expected to be on the agenda on the March meeting of the full council.

The schedule for the SPR committee meeting published on the council's website has blocked the details of the event.

However, the minutes of a meeting of the council's budget and transformation panel, which took place on March 10, record that councillors were updated on the proposed financial arrangements for the MTV event, which are set to be presented to the strategic policy and resources committee at its March meeting.

Britney Spears arrives at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Britney Spears arrives at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Host Miley Cyrus speaks at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Host Miley Cyrus speaks at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
LOS ANGELES, CA - AUGUST 30: (L-R) Model Stella Maxwell, designer Jeremy Scott and Korean pop star CL attends the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
LOS ANGELES, CA - AUGUST 30: Model Stella Maxwell attends the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
LOS ANGELES, CA - AUGUST 30: Designer Jeremy Scott and model Stella Maxwell attend the Jeremy Scott and adidas Originals VMA's After Party with Spirits Sponsored By Svedka Vodka at Union Station on August 30, 2015 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for adidas Originals)
LOS ANGELES, CA - AUGUST 30: Model Stella Maxwell attends the Jeremy Scott and adidas Originals VMA's After Party with Spirits Sponsored By Svedka Vodka at Union Station on August 30, 2015 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for adidas Originals)
LOS ANGELES, CA - AUGUST 30: Host Miley Cyrus attends the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
LOS ANGELES, CA - AUGUST 30: (L-R) Model Stella Maxwell, fashion designer Jeremy Scott and singer Chaelin Lee aka CL attend the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
LOS ANGELES, CA - AUGUST 30: Host Miley Cyrus attends the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
Miley Cyrus poses in the press room at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Richard Shotwell/Invision/AP)
Kanye West accepts the video vanguard award at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Miley Cyrus, right, performs at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Taylor Swift, right, embraces Kanye West after presenting him with the video vanguard award at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Miley Cyrus performs at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Miley Cyrus performs at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Host Miley Cyrus appears at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Taylor Swift presents the video vanguard award to Kanye West at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Host Miley Cyrus speaks at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Taylor Swift arrives on the red carpet at the MTV Video Music Awards (VMA), August 30, 2015 at the Microsoft Theater in Los Angeles, California. AFP PHOTO/Mark RALSTONMARK RALSTON/AFP/Getty Images
Kanye West accepts the video vanguard award at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
TV personality Kim Kardashian and Singer Kanye West arrive on the red carpet at the MTV Video Music Awards (VMA), August 30, 2015 at the Microsoft Theater in Los Angeles, California. AFP PHOTO/Mark RALSTONMARK RALSTON/AFP/Getty Images
Taylor Swift, left, and Nicki Minaj perform at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Miley Cyrus passes a lit joint to a photographer in the press room at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Richard Shotwell/Invision/AP)
Taylor Swift arrives on the red carpet at the MTV Video Music Awards (VMA), August 30, 2015 at the Microsoft Theater in Los Angeles, California. AFP PHOTO/Mark RALSTONMARK RALSTON/AFP/Getty Images
Bruno Mars, left, and Mark Ronson accept the award for male video of the year for Uptown Funk at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Taylor Swift, left, and Nicki Minaj perform at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Justin Bieber performs at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Justin Bieber performs at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Host Miley Cyrus speaks at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Presenter Rebel Wilson, right, dances with Nicki Minaj as Minaj arrives on stage to accept the award for hip-hop video of the year at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Brooklyn Beckham arrives at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Britney Spears arrives at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Helen Lasichanh, left, and Pharrell Williams arrive at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Britney Spears arrives on stage to present the award for male video of the year at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Host Miley Cyrus speaks at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Kim Kardashian, left, and Kanye West arrive at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Miley Cyrus arrives at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Nicki Minaj accepts the award for hip-hop video of the year for Anaconda at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Host Miley Cyrus appears at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Cara Delevingne arrives at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Taylor Swift poses for photographers as she arrives at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)

The minutes also record that the council expects that hosting the event will put Belfast on the world stage.

"The members discussed the importance of such an event to Belfast, given that the city would again be showcased to a worldwide audience," the minutes read. "They also noted that it is key to the council's commitment to the animation of the city and the hosting of international events."

SDLP councillor Declan Boyle, chair of the budget and transformation panel, said the council was always on the lookout for events to bring to Belfast that will benefit the city.

"Big events are fantastic for Belfast," he added. "They bring a lot of people in. The footage goes out worldwide and brings people to the city.

"We have found in the past that major events have been very useful in terms of emphasising the message that Belfast is a great place to visit. They really showcase the city."

MTV Crashes took place in Londonderry in 2014. The broadcaster is also set to return to Derry later this year, for the MTV Club event at Ebrington Barracks.

MTV hosted its European Music Awards in Belfast in 2011, with the show including performances from Lady Gaga, Bruno Mars, Coldplay and Justin Bieber. It was reported that some one billion people across the world watched it on TV and it generated £22m for the city.

Belfast Telegraph

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