Nadine Coyle has dismissed the poor sales of her debut single, saying she was focusing on the bigger picture.
The Northern Irish singer said she was really happy with the success of Insatiable but claimed she was not keeping track of its progress in the charts.
Launching her solo album in the Republic of Ireland, the 25-year-old Girls Aloud star - who created her own record label - showed she meant business.
"Realistically, now that it's a business and I'm heading up the label, you have to watch costs and stuff in marketing and manufacturing," said Nadine.
"You don't want to over mix something when you don't sell hard copies of CDs. Singles aren't really making money anymore so it's kind of better to concentrate your efforts on being able to have a big show and get stuff together and spend things wisely and have things that can last and withstand and be around."
Latest figures in the UK show Nadine has sold about 8,700 copies of the single - with about 500 of those on CD while the rest are downloads. It is understood she is roughly around number 24 in the charts.
Nadine revealed she created her own label Black Pen Records so she could take control of her album, which will be sold exclusively through Tesco.
"The single was released on Monday in the UK, and it's good, really really good," she said about her sales. "I'm so glad it's out there. It's been really embraced."
A Tesco spokesperson said: "Nadine's single reached number 24 in the midweek charts - and has sold thousands of downloads - despite the lack of radio airplay, and that's quite an achievement. We're hoping it will be in the top 20 by the end of the weekend."