One Direction flew to the top of the Official Singles Chart to land the biggest week one sales of the year so far with debut release What Makes You Beautiful - while singer-songwriter Ed Sheeran sees his major-label debut take the prime spot in this week's Official Albums Chart.
Clocking up over 153,000 sales since last Monday, One Direction leapfrogged artists such as Bruno Mars, Olly Murs, Jennifer Lopez, DJ Fresh, Wanted, Example and Adele, who all broke through the 100,000 sales-in-one-week barrier this year, with one of the most eagerly anticipated debuts of 2011.
Band members Liam Payne, Louis Tomlinson, Niall Horan, Harry Styles and Zayn Malik met as individual contestants on last year's X Factor but joined forces at the suggestion of X Factor judge Nicole Scherzinger.
One Direction release their debut album later this year.
There were no other new entries in this week's Official Singles Chart Top 10 but Will Young, whose own career was launched from reality talent show Pop Idol in 2002, sees his latest single Jealousy re-enter at number nine up from last week's 12 having previously peaked at five last month.
The Official Albums Chart also witnessed another British debut release take the top spot courtesy of 20-year-old Ed Sheeran's + which tallies over 100,000 sales in its first week.
The feat follows singles successes You Need Me I Don't Need You, which peaked at number four, and The A Team peaking at number three.
The Official Albums Chart Top 10 sees two other new entries: A Creature I Don't Know from Mercury-nominated folk singer-songwriter Laura Marling is straight in at number four and indie-rockers Kooks land their third Top 10 album with Junk Of The Heart straight in at Number 10.