Belfast Telegraph

Friday 28 November 2014

Pepsi drops Lil Wayne over song

Lil Wayne
Lil Wayne

Soft drinks giant PepsiCo said it is cutting ties with Lil Wayne after the rapper made a crude reference to civil rights martyr Emmett Till in a song.

Lil Wayne, one of the biggest stars in pop music, had a deal to promote the company's Mountain Dew soda.

The controversy erupted after Wayne referred to beating someone during a sexual act and said he wants to do as much damage as was done to Till in the song, Karate Chop.

Black teenager Emmett Till was visiting family in Mississippi in 1955 when he was killed, allegedly for whistling at a white woman.

PepsiCo said in a statement on Friday that Wayne's "offensive reference to a revered civil rights icon does not reflect the values of our brand".

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Nightlife Galleries

More

Latest Entertainment News

Latest Music News

Latest Film & TV News

Latest Eating Out News

Horoscopes

Your Horoscopes by Russell Grant

Sagittarius:

It's time to put plans into action. Don't wait for anyone's permission. Just move forward as if you've been given the green light. Before long, others will recognise the merit of this idea and lend their support. It will be especially helpful to get the approval of an educational leader. Making resources more readily available to the public is a worthwhile mission. You especially enjoy seeing children benefit from your hard work. Thanks to you, they'll have better opportunities for advancement.More