Radio 1 video channel on iPlayer
Singer Taylor Swift and a host of YouTube stars will help BBC Radio 1 capture youngsters' eyes as well as their ears as it launches its own on-demand video channel on the broadcaster's iPlayer.
From today, the station will begin offering exclusive content, such as live performances, documentaries and interviews, on iPlayer in a move to capitalise on its YouTube channel, which has 1.65 million subscribers.
Station controller Ben Cooper hailed it as a "historic moment" which would allow its fans to watch content on a range of devices, including phones and tablets.
"If you love music, if you love star-studded interviews, then you will love Radio 1's new programmes. I can't wait for us to represent visually the energy and diversity of young people's culture in UK society," he said.
He told the Independent: "We have to be more focused on how the audience consume stuff and how we can give our content to them when they want it on whatever device they want it."
Launch content includes a Taylor Swift Live Lounge performance and interview, footage of YouTube stars Zoe "Zoella" Sugg and Joe "ThatcherJoe" Sugg during a recent visit and a catch-up programme taking in the previous week's highlights hosted by Chris Stark.
Content from sister station Radio 1Xtra will also air on the site.
The BBC Trust approved the move earlier this month. BBC Trustee Suzanna Taverne said: " It will build on the great success Radio 1 already has online, although it will be important to ensure that everything available through the iPlayer area is consistent with Radio 1's distinctive identity."