Mike Oldfield and Underworld are among the stars of the Olympic opening ceremony experiencing a leap in record sales after performing to an audience of millions.
Danny Boyle's spectacular show on Friday night featured a medley of tracks from some of the biggest names in British music and live performances.
Among the musicians playing on the night was Mike Oldfield, whose performance of Tubular Bells inspired a huge surge in interest in his 1973 instrumental classic.
HMV spokesman Gennaro Castaldo said there was a 757 per cent rise in sales of the album after the ceremony.
Other acts that saw an increase in sales were Underworld - after one half of the dance duo, Rick Smith, masterminded the music for the ceremony - and Frank Turner, who performed before the ceremony began.
Gennaro said: "With British music featuring so strongly in such a spectacular opening ceremony watched by tens of millions in the UK and vast numbers worldwide, it was always likely we would see a huge surge in demand for many of the featured artists' albums.
"The big question, I guess, was who that was going to be, and now we know. Whilst interest in the likes of Macca and Bowie would have been anticipated, I doubt anyone imagined we'd be talking about Mike Oldfield, Underworld and, least of all, Frank Turner as the biggest beneficiaries from the ceremony."
Danny also benefited from the worldwide exposure, with online retailer Amazon reporting a "surge in sales" of his films.