Belfast Telegraph

Rihanna to front Puma campaigns

Rihanna has a new job - as a creative director of Puma.

As well as playing a starring role in the shoewear's brand campaign, the singer, 26, will put her mark on its products in her new role.

Rihanna posted a snap of herself wearing Puma shoes and signing her deal on Instagram.

The star said: "It's great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what Puma and I come up with."

Puma bosses said the Jump singer's "body confidence... charisma... individuality (and) ambition" make her a "perfect ambassador" for the brand.

Rihanna will be featured, along with athletes such as Usain Bolt and Sergio Aguero who already advertise the brand, in campaigns from January next year.

She will help come up with designs for the Women's Training element of the brand.

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