Belfast Telegraph

Tuesday 23 September 2014

Rock band sponsors kids' rugby team

Def Leppard's Joe Elliott thought he was sponsoring a football team

A children's rugby team can boast the loudest shirt in sport - after getting sponsored by rock legends Def Leppard.

Rhiwbina under-10s in Cardiff teamed up with the multi-platinum rockers thanks to coach Richard Proctor. The 46-year-old is good friends with the Sheffield five-piece after designing the artwork for three of their albums.

So when the young Welsh side were on the hunt for new sponsors Mr Proctor decided to drop his rock star pals an email asking if they fancied having their band's logo on Rhiwbina's shirts.

Lead singer Joe Elliott said: "When he told me he needed a sponsor, I jumped at the chance, only afterwards did I realise it was a rugby and not a footy team!

"Like all things with our logo on it, I think it looks spectacular. I'm not sure it's going to guarantee a winning team every week though, but at least they will look cool."

As well as getting Def Leppard's logo on the jet-black shirts, he also designed the kit.

Mr Proctor said: "It has to be one of the coolest sponsorship deals ever.

"The boys are over the moon about it - they are few teams that can boast having a band like Def Leppard as their sponsor, let alone a children's rugby team.

"A lot of the boys had already heard of Def Leppard through video games like Guitar Hero and Rock Band. And the ones which haven't have become converts now."

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Nightlife Galleries

More

Latest Entertainment News

Latest Music News

Latest Film & TV News

Latest Eating Out News

Horoscopes

Your Horoscopes by Russell Grant

Libra:

Your home life is undergoing big changes. Youngsters may decide the time is right to fly the nest. An elderly relative may come to live with you. You might move in with a loving partner. Whatever form this new situation takes, it will be empowering. You'll get help that was previously unavailable. If your current home can't support the lifestyle changes in your household, it is time to move. Search for a quiet hideaway where you can all rest and relax after a hard day's work.More