Belfast Telegraph

Friday 31 October 2014

Shingai: Pop music can be rat race

Shingai Shoniwa revealed Africa is a source of inspiration for her new music

Noisettes star Shingai Shoniwa has said being part of the pop industry can feel like a rat race.

The Don't Upset The Rhythm singer is taking time out on holiday in Zimbabwe after producing three albums in the last six years, and she worries about bowing to pressure from record bosses.

Shingai said: "It's so much pressure on artists these days to deliver an excessive amount of music and promo, even before people have had the chance to digest your last output, you're already getting pressure to create something new.

"And then the more you tour and the more people see you or the more people download then the less the experience means to them, so you've just got to carry on evolving at a faster and faster rate.

"So you've got to know when it's natural evolution, or when you're just banging stuff out. So going to Africa or Asia where everything goes slower pace and a more considered pace can really help you decide - 'Am I just churning out bog standard stuff, or is this a step forward?'

"I think a lot of artists are just churning out stuff that isn't as inspired as it could have been if they'd had more time and less pressures."

But Shingai has found it impossible not to think about making more music in the inspirational surroundings of Africa.

She said: "Whenever you're not thinking about ideas that's often when they occur to you. I am thinking about my next musical offering, and Africa is a massive inspiration."

:: Noisettes are the official performers for Disaronno at the Bafta Film Awards after party (www.facebook.com/Disaronno).

Nightlife Galleries

More

Latest Entertainment News

Latest Music News

Latest Film & TV News

Latest Eating Out News

Horoscopes

Your Horoscopes by Russell Grant

Scorpio:

You prefer to work out problems in secret, with no interference from friends and family. It's not that you don't respect other people's opinions. You simply know intuition is your best guide. In the past, you followed conventional wisdom, only to regret your choice. Don't make this mistake now, when there is an important career matter before you. Accepting a glamorous job is tempting, but you'd prefer a position that is more edgy and demanding. An unpredictable job is calling your name; grab it.More