Belfast Telegraph

Monday 21 April 2014

Take That progress on album date

Take That have changed their album release date

Take That will no longer go head-to-head with JLS in a chart battle - after the group announced they have changed their release date.

The band's Progress album had been set to hit the shelves on November 22, the same day as their young chart rivals.

But Take That said during a live appearance on Radio 1 on Wednesday that their eagerly-awaited collection would instead come out a week earlier.

They have also brought forward the release of single The Flood, which will now come out on November 7 which also avoids a clash with the boy band.

JLS will still release their second album Outta This World on November 22, and Children In Need single Love You More on November 15.

The group's Gary Barlow said they had been analysing airplay and order data before reaching their decision.

"We've actually never seen one of our singles be played so much so we're actually pulling all our release dates forwards," he said. "We're able to see the pre-orders now on albums and it's massive, so we thought let's pull everything forward."

The band admitted there was a wave of younger bands hoping to emulate their success and win fans' affections. Gary told Scott Mills, who is standing in for Chris Moyles on the breakfast show: "Listen there's no question about it, we're here to be replaced aren't we? There's always a faster younger better model."

Progress is now being tipped as the red hot favourite to top the charts at Christmas. Bookmaker William Hill is offering just 2/5 that album be at number one for Christmas Day - the shortest odds the firm has offered for a Christmas album.

The closest challenger is the JLS album on 5/1.

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