The Voice could be rescheduled next year to avoid clashing with Britain's Got Talent.
Plans are afoot for the show's live finals to start in March and finish in April, before Simon Cowell's ITV contest hits the small-screen, The Sun reported.
It claims leaked documents show pre-recorded audition rounds for the BBC One show, which has suffered in the ratings, will begin in February.
A source was quoted as saying: "This year really is make or break for The Voice. They are planning to move it to the early part of the year, when they will have a free run when it comes to Saturday entertainment.
"It will also mean The Voice is on in winter, when more people watch TV in the evenings. If that doesn't work they'll be forced to dump the show for good."
The report comes after Jessie J and Danny O'Donoghue announced that they were bowing out of next year's series.
A BBC spokesman said: "No decision has been made. The Voice is not pinned down in the schedule yet."