Robin Thicke has waded into controversy with his chart-topping single Blurred Lines, after critics described the track as "degrading to women".
The number one hit, which features vocals from the Canadian crooner, Pharrell Williams and TI, has been criticised for its misogynistic undertone and "creepy lyrics" because it tackles the issue about women saying no to sex, but not really meaning it.
The Daily Beast writer Tricia Romano wrote: "The song is about how a girl really wants crazy wild sex but doesn't say it - positing that age-old problem where men think no means yes into a catchy, hummable song."
The music video, which has been banned on YouTube, has also been criticised for featuring the three fully-dressed singers cavorting alongside models wearing nude-coloured thongs.
Canadian model Amy Davison said, according to New York Daily News: "The women are clearly being used as objects to reinforce the status of the men in the video. The men have all the control and status because they are not vulnerable - they are completely covered. Whereas the women have no status and are totally open to be exploited ogled and used. It doesn't jibe with me."
Robin, who is married to actress Paula Patton, has laughed off the negative feedback in an interview with US GQ.
"Because all three of us are happily married with children, we were like, 'We're the perfect guys to make fun of this'," he explained.
"People say, 'Do you think this is degrading to women?' I'm like, 'Of course it is. What a pleasure it is to degrade a woman. I've never gotten to do that before. I've always respected women'. So we just wanted to turn it over on its head."
Blurred Lines will appear on Robin's sixth studio album of the same name, which will be released on July 29.