Belfast Telegraph

Sunday 2 August 2015

U2 360 degree tour helps Bono and the boys rake in £71m

Published 01/03/2010 | 10:02

Lead singer Bono in Croke Park, Dublin on the first night of U2's '360' world tour.
Lead singer Bono in Croke Park, Dublin on the first night of U2's '360' world tour.
Spectators with umbrellas wait for the beginning of a concert of the band U2 at the Brandenburg Gate in Berlin
From left, The Edge, BB King and Bono are seen on stage at "The Blues & Jazz" Gala Concert at the Kodak Theatre on Sunday Oct. 26, 2008 in Los Angeles. (AP Photo/Mark Mainz)
Claw -- the circular stage in Camp Nou, Barcelona
Bono of U2 performs onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain.
Adam Clayton, Bono, The Edge and Larry Mullen of U2 perform onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain.
Bono of U2 performs onstage on the first night of their 360 tour held at Camp Nou in Barcelona
The Edge of U2 performs onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain.
Fans go mad as U2 perform onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain.
L-R The Edge, Larry Mullen, Bono and Adam Clayton of U2 perform onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain.
Bono of U2 performs onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain
Bono of U2 performs onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain.
Fans go mad as U2 perform onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain
Fans go mad as U2 perform onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain
Bono of U2 performs onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain.
Adam Clayton of U2 performs onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain.
Fans of U2 prepare for the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain.
Larry Mullen of U2 performs onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain
Larry Mullen of U2 performs onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain
Adam Clayton, Bono, The Edge and Larry Mullen of U2 perform onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain.
Adam Clayton, Bono, The Edge and Larry Mullen of U2 perform onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain
Fans of U2 watch them perform onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Ba2rcelona, Spain
Bono of U2 onstage on the first night of their 360 tour held at Camp Nou
Bono of U2 performs onstage on the first night of their 360 tour held at Camp Nou on June 30, 2009 in Barcelona, Spain.
U2 open their world tour in Barcelona
Steve and Marla Lawrenz at a U2 concert in Hawaii, 2006
U2 concert at Paris Stade de France. 12/07/2009. Submitted by Nicolas Boulay, France
Bono and the Edge, during the first night of their 360 degree tour in Barcelona
Claw blimey! Work continues on the revolutionary stage for the first of U2’s three gigs in Dublin's Croke Park
Brazilian U2 fans: Camila Ferreira, Carol Haddan, Josianne Moser and Gabriela Moresco before the U2 360 concert in Croke Park, Dublin.
Adam Clayton (left) and The Edge from U2 playing at Croke Park in Dublin
U2 play at Croke Park in Dublin
Fan Lisa McCrink from Newry
Adam Clayton of U2 performs live at Croke Park, Dublin on the 1st night of their "360 degree" world tour.
Bono looks out at the fans in Croke Park, Dublin on the 1st night of U2's "360 degree" world tour.
The Edge performs live in Croke Park, Dublin on the 1st night of U2's "360 degree" world tour.
Drummer Larry Mullen gives a smile to the camera as U2 perform live in Croke Park, Dublin on the 1st night of their "360 degree" world tour.
Bono gets the crowd going in Croke Park, Dublin
A sold out crowd packs into Croke Park, Dublin to watch U2 perform the first of three concerts.
Northern Irish fans Catherine & Hugh O'Mullan from Ballymena who travelled down to see Irish super group U2 perform live at Croke Park, Dublin for the 1st night of their "360 degree" world tour.
Omagh man James Higgins with his dutch girlfriend Mirjam Verdonk who travelled down to see Irish super group U2 perform live at Croke Park, Dublin for the 1st night of their "360 degree" world tour.
Omagh girls Siobhan O'Neill, Laura Rodgers and Eimear McCollum, who travelled down to see Irish super group U2 perform live at Croke Park, Dublin for the 1st night of their "360 degree" world tour.
Kilrea man Dermot Hegarty with girlfriend Asling McGill from Londonderry, who travelled down to see Irish super group U2 perform live at Croke Park, Dublin for the 1st night of their "360 degree" world tour.

U2's global 360-degree tour is generating enough cash to make your head spin.





New figures show that Bono and the boys raked in more money than any other music act in the United States last year -- earning a staggering £71 million from touring, record sales and other royalties.



According to the music journal 'Billboard', U2's earnings - which were dominated by ticket receipts from their ground-breaking tour - were almost twice as much as the next biggest earner on the list, Bruce Springsteen.



He had to make do with £37 million last year, although he will not have to split it five ways as Bono, the Edge, Larry Mullen, Adam Clayton and Paul McGuinness will with the U2 earnings.



The next biggest earners were Madonna, AC/DC and Britney Spears, but U2's claim to be the biggest band on the planet is boosted by their vastly superior earnings last year.



"Midway through what is destined to be the highest-grossing tour in history, U2 remains the biggest band in the world," 'Billboard' magazine said.



"Its 360-degree tour is the group's first under a 12-year multi-rights deal with Live Nation that includes worldwide touring, merchandising and the band's lucrative U2.com website, a digital distribution goldmine for all things U2.



"The act's current global stadium tour is the most expensive ever mounted -- the daily (running cost) is said to be $750,000 - but those costs are well offset by the highest capacities ever from the band's 360-degree configuration.



"By even the most conservative estimates, U2 was far and away the top revenue generator in music last year."



The £71m quoted by 'Billboard' does not include the band's earnings outside the United States.







The 360-degree tour is the most expensive ever staged, but is also playing to larger crowds because they are performing in the round with the aid of the specially-designed 'Claw' stage. Although it did not function as planned during U2's homecoming gigs at Croke Park last July because of safety fears regarding Hill 16, it has proved its worth elsewhere.



U2 will play further gigs in the US and Europe later this year, but have repeatedly denied that Irish gigs will be added to the itinerary.



The band tops the list of what is the fourth edition of 'Billboard' magazine's annual countdown of the highest earners in music.



Its complicated formula involves, among other things, earnings from CD and digital sales, publishing royalties, all forms of streaming and a percentage of ticket sales at gigs.



Michael Jackson was the top earner from CD and ringtone royalties in 2009, but only made it to number 20 on the overall list, highlighting the importance of touring to a star's pay packet. Madonna topped the list last year.

AC/DC and Britney Spears round out the top five with 43 million US dollars (£28 million) and 38 million US dollars (£24 million ), respectively.

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