U2 manager Paul McGuinness is on the verge of stepping aside after 35 years at the helm of the world famous band.
The unofficial fifth member of the Irish rock group is also close to selling his management company, Principle Management, to Live Nation Entertainment.
McGuinness said was delighted that Live Nation has joined him in creating a powerful new force in artist management.
"It could be seen as slightly poor etiquette for a manager to consider retiring before his artist has split, quit or died, but U2 have never subscribed to the rock 'n' roll code of conduct," he told the New York Times.
"As I approach the musically relevant age of 64 I have resolved to take a less hands-on role as the band embark on the next cycle of their extraordinary career."
Under his control U2 sold in excess of 140 million records and won 22 Grammy awards.
The move will result in Madonna's manager, Guy Oseary, taking over the management of U2 and day to day running of Principle, while McGuinness will become chairman of Principle Management.
Live Nation is due to issue a statement on the deal, which is an estimated 30 million US dollars (22.3m euro / £18.7m).