The MTV European Music Awards have been hosted in Berlin, Paris, London and Milan and now an ambitious campaign to have it brought to Northern Ireland for 2012 has been launched, the Belfast Telegraph can reveal.
The bid to have the glittering ceremony in the city is part of a major three year strategy to put Belfast on the map as a “world class music destination” by the City Council and tourism chiefs.
And if successful, a range of A-list stars would arrive in the city for the EMAs in November 2012 to help mark a major year for the city.
Celebrations would already be under way to mark the centenary of the Titanic.
The award ceremony is known to attract the biggest and most successful names in the charts that year and is beamed into 212 million homes across Europe.
In 2009, US singer Katy Perry — fiancee of comedian Russell Brand— hosted a star-studded show which featured Beyonce, Lady GaGa, Greenday, Eminem and U2. Back in 1999, Boyzone singer Ronan Keating hosted the EMAs in Dublin.
MTV have already confirmed they will secure £250,000 through sponsorship towards an ‘MTV Belfast Music Week’ later this year.
The council will provide £80,000 and a budget of £170,000 has been sought from the Department of Culture Arts and Leisure.
If given the green light, the event will see mini gigs held in venues across the city and end with a massive free concert outside the City Hall on September 18.
The plans have been discussed by the council and have been given the go ahead by its development committee. A decision on whether to proceed with the proposal will be made later tonight.
COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? firstname.lastname@example.org
A cherished dream is elusive. It will be best to change gear, at least for the immediate future. Pursue a moneymaking opportunity with creative appeal. Getting paid to exercise your imagination will lift your spirits. By the time you finish this assignment, you may be in better condition to pursue your primary goal. A brilliant idea for operating on a shoestring budget will come. At that point, nothing will stand between you and success. Stay calm and take things one step at a time.More