Robbie Williams is on course to land his ninth No 1 album at the weekend.
In And Out Of Consciousness, a greatest hits compilation of the last 10 years, is outselling the rest of the top five combined in the UK chart, according to the Official Albums Update.
If he gets to No 1 on Sunday, it will be Robbie's first No 1 album since 2006 - when Rudebox topped the chart.
The star will have racked up 15 official No 1s to date as a soloist across the singles and albums charts.
Tinie Tempah and Cliff Richard are currently second and third respectively in the album chart.
In the singles chart, new entry Joe McElderry's track Ambitions is on course for a top five hit but looks likely to be held off the first and second spot by Cee Lo Green's Forget You and Duck Sauce's single Barbra Streisand.