Dublin twins Jedward are launching a bid for Eurovision glory.
Five Irish acts will battle it out to represent their home country at the 2011 competition and an X Factor-style competition is being created for the finalists to come head to head.
The five acts being put forward will be assigned five high-profile mentors, one of which is one half of the Republic's most powerful music couple, Caroline Downey of MCD.
The acts will then appear on the Late Late Show where they will sing for the public vote.
However, the new format isn't completely foreign to that of previous years.
There will still be a provincial jury for each team and the winner will be chosen by 50pc of the public vote and 50pc of the jury's.
An insider explained: "It's all being kept very hush hush right now, but Jedward are definitely going for it, and a real threat to win. Louis Walsh was very involved with Eurovision up until a few years ago, so I'm sure he'd be happy to see them represent Ireland.
"I'm sure the juries won't vote for them, but the public will definitely be pulling for them. All the kids watching the Late Late Show that night will be."
The Lucan twins' manager Louis Walsh has a long standing history in the competition and the Mayo mogul is said to have given them the extra push they needed to give it a shot.
Earlier this year, he branded our entry Niamh Kavanagh's song as "old fashioned" and said the boys would have a better shot of taking home gold.
"I'm sure Jedward could win it, they certainly have the attitude.
"They're as good as the girl who won on the night."
The twins' career has gone from strength to strength since making their debut on the X Factor last year.
Although they may have lost out on a place in the final, they are more successful that winner Joe McElderry.
And they are now set to expand their brand to Japan.
"They are going to be huge over there," Walsh said.
"Bosses think Jedward are going to be one of the biggest pop sensations ever.
"The fans there will go crazy. They are going global."
The Lucan twins are now in line for multimillion euro earnings with concerts, record sales and marketing deals and are appearing in panto next month.