The good Reverend and the Makers may have to preach a different sermon if they're to convert the fickle pop-buying masses.
It's not that debut album, The State Of Things, is poor - it's far from that.
It's just that it offers nothing new - indeed each of the 12 tracks has a 'haven't I heard this before?' ring to it.
Like close pals, The Arctic Monkeys, the band deals with Life on Mars issues - you know the sort of thing, birds, booze, 'er indoors and single teenage mums in council estates.
Musically, there are nods to Ian Brown and The Specials.
Really, the Sheffield based Reverend rarely puts a foot wrong - but let's hope they use a different foot the next time round.