One Show host Alex Jones proves to be a dream girl - as she poses in her pyjamas to launch this year's BBC Children In Need activities.
The presenter is encouraging people around the UK to wear their PJs to work instead of their usual nine-to-five wear and have a pyjama party in the office to raise funds for the charity effort.
It is one of a number of initiatives which will see celebrities such as Gary Barlow, Sir Terry Wogan and Nick Grimshaw encouraging the public to get involved to to help disadvantaged children and young people around the country.
Sir Terry and Radio 1 breakfast presenter Nick are encouraging Brits to get creative in the kitchen and then hold a sale of their baking for the campaign, whose mascot once again is Pudsey the bear.
Chart stars JLS, who are to split after their forthcoming farewell shows, are encouraging fans to hold a musical fundraising show of their own for the charity, which to date has raised £690 million.
And Alex's One Show co-host Matt Baker wants people to dig out their sportswear and hold a sponsored race, whether it is running, skipping or bouncing on a spacehopper.
Take That star Gary said: "Whether you bake, race, dress up or sing, every penny goes towards making a difference to the lives of children and young people based here in the UK."
And Sir Terry, life president of Children In Need, said: "Mine was a happy childhood but for many children in the UK, this isn't the case, which is why the BBC started BBC Children in Need. Together we can make 2013 our greatest year ever."
The official fundraising pack for Children In Need is available for download from bbc.co.uk/Pudsey prior to the live BBC1 appeal show on November 15.