A second This Morning presenter has bared all as he stuck to his pledge to strip if the ITV show won a National TV Award.
Gino D'Acampo became the naked chef on Thursday after the programme took the prize for best topical magazine show at this week's ceremony.
Today it was the turn of Matt Johnson, who takes viewers' comments in the show's interactive Hub area.
Matt had only a laptop balanced on a cushion to spare his blushes this morning and admitted he was regretting his promise to "trump" Gino if the show won.
Perched on a towel on the Hub's sofa, he said: "A promise is a promise."
As he bared his bottom, he thanked viewers for making the show come out on top and added: "I'm a man of my word. What a stupid mouth I have."
Host Eamonn Holmes teased: "Such a tiny laptop needed as well", while his wife and co-presenter, Ruth Langsford, joked: "His mother's going to be so proud."