Arterton is G-Star's cover girl
Gemma Arterton has signed up to be the new face of G-Star.
The former Bond girl will feature in the upcoming spring/summer 2011 campaign, which has been shot by iconic photographer and filmmaker Anton Corbijn.
"I feel like a tough girl in a fancy frock sometimes, and I think G-Star is the same," she said.
"I like the contradiction between glamour and durability. Sometimes people are shocked when they meet me because of this contradiction."
It's another achievement for Gemma, who graduated from Rada three years ago.
Since appearing in James Bond: Quantum Of Solace the stunning actress, who is up for the Orange Bafta Rising Star award, has made her name in blockbusters like Prince Of Persia: The Sands Of Time and Clash Of The Titans, as well as indie films Tamara Drewe and The Disappearance Of Alice Creed.