Apprentice hopeful Stuart Baggs takes a battering in the interviews round of The Apprentice tonight.
Lord Sugar's former aide Margaret Mountford returns to grill the candidates competing for a job with the Amstrad boss in the semi-final of the BBC show and is not impressed when 21-year-old Stuart greets her warmly.
Margaret replies with raised eyebrows: "Would you normally address an interviewer who you hadn't met by their first name?"
Telecoms entrepreneur Stuart, the youngest of the candidates, investment banker Chris Bates, 23, property developer Jamie Lester, 28, cleaning company owner Joanna Riley, 25, and banking manager Stella English, 30, all have their CVs gone through with a fine-toothed comb by a panel of Lord Sugar's most critical business advisers.
Trouble-shooter Claude Littner puts Stuart in his place, shooting down his claims that he is a brand.
Claude challenges him: "I'm Stuart Baggs The Brand: what on earth are you talking about? You're a 21-year-old kid. You're not a brand."
Stuart said: "Well if you look at what a brand means." But a furious Claude interrupts: "Don't tell me what a brand means, okay. You're not a brand."
Stuart refuses to give up, responding: "I think I might be."
Corporate lawyer Alan Watts tells the young entrepreneur: "You're actually not a very nice person, are you? You appear to be prepared to do anything to further your career. You don't seem to have any ethics."
After a day of being grilled in the interviews, Stuart remarks: "I feel like I've just gone 10 rounds with Mike Tyson. My head is spinning."