Belfast Telegraph

Bake Off will have a new tone on C4, says broadcaster

By Sherna Noah

The much-loved Great British Bake Off will have a "new tone" and "feel modern" on Channel 4, the broadcaster has said.

Channel 4 paid a reported £75 million for three years of the hit show, which scored 15 million viewers on the BBC. A source said that, so far, in the first episode of the new series, there were none of the 'soggy bottom' jokes that Bake Off has been long associated with.

Jay Hunt, Channel 4's chief creative officer and the force behind the broadcaster securing The Great British Bake Off, said that she was "quietly confident" about the series.

She said she hoped viewers would find that "this is Bake Off but with an extraordinary, high calibre of contributors and it's got a slight Channel 4 feel to it.

"We've got a new tone to it, it's got a new comic riff to it. I think that feels modern and future facing. I think it's a show that people will love with a Channel 4 spin."

Ms Hunt denied reports that relationships between the new team - judges Prue Leith and Paul Hollywood alongside hosts Noel Fielding and Sandi Toksvig - had soured.

"I was in the tent a few weeks ago for the whole day. I was struck by completely the opposite," she said.

"Chemistry is hard to achieve on television and the thing that I took away from it more than anything else is that there was natural warmth and that they got on really well and their humour worked incredibly effectively together."

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