Belfast Telegraph

Friday 26 December 2014

Beckham announces underwear launch

David Beckham announced the news on his Facebook page
David Beckham announced the news on his Facebook page

David Beckham has announced he is going into partnership with H&M to launch his new underwear range.

The football star husband of singer-turned-designer Victoria Beckham - who famously posed in his briefs for an Armani campaign in 2008 - helped design the range of David Beckham boxers, briefs, t-shirts and bodywear as well as a fragrance called Homme.

David wrote on his Facebook page: "I'm pleased to announce a new long-term partnership with H&M to sell my new underwear range.

"It won't be available until February next year but I'll keep you updated with details and pictures nearer the time..."

David revealed earlier this year: "We have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the result.

"I can't wait to show people the collection - although I'm not sure my mum will be too happy seeing a billboard image of me in underwear again.

"The push to do something of my own really came as a result of my collaboration with Armani. It proved to me there is a real market for good-looking, well-made bodywear."

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