David Beckham has stripped off to his smalls for his latest ad campaign for H&M.
The former England footballer flaunted his toned figure - and his tattoos - in a video promoting the autumn collection of his Bodywear range, for the high street brand.
The new range features comfortable loungewear such as raglan-sleeve jerseys and henley tops, with vests and trunks, as well as pyjamas.
"I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The vests, pyjama bottoms and raglan sleeve tops are already wardrobe favourites for me that I know I'll wear all season long," he said.
The video was shot in east London, which reminded the Leytonstone-born sportsman of his roots.
"It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots," he added.
The autumn collection will be available in stores worldwide and online from August 22.