Belfast Telegraph

Saturday 31 January 2015

Beyonce goes hot for style campaign

Beyonce has a new clothing range in a high street store
Beyonce has a new clothing range in a high street store

Beyonce sizzles in a new shot on the beach, as she models the new summer collection for a high street store.

The Grammy-winning songstress, who wears a sleeveless blouse and printed hotpants in the photo, is set to be the face of H&M's summer campaign for the Beyonce As Mrs Carter In H&M range, which she also helped design.

"I've always liked H&M's focus on fun and affordable fashion," she said.

The 31-year-old mother-of-one, who kicks off her sold-out Mrs Carter Show World Tour in Serbia on April 15, admitted she enjoyed being photographed in the Bahamas, where the photo shoot took place.

"It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial," she said, adding: "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind."

The store's head of design Ann-Sofie Johansson said: "In the campaign Beyonce is wearing the key pieces from H&M you need for life in the sun this summer. What makes these pieces even more special is that Beyonce herself had input into the design, and they are full of her own personal style."

The Beyonce As Mrs Carter In H&M collection will be available in stores and online in May.

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Your Horoscopes by Russell Grant

Aquarius:

This is a great time to go shopping. You'll find some clothes, furniture or artwork that seems tailor made to your taste. Don't worry about spending more money than usual. The things you buy will give you years of pleasure. If you're looking for work, volunteer at a charitable organisation that is close to your heart. This will lead to a paying position that is emotionally fulfilling. You're tired of dead end jobs that leave you cold. It's time to move in a more rewarding direction.More