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CBBC hours to be extended to 9pm... But don't tell the kids

By Claire Cromie

Published 26/11/2015

Dangermouse on CBBC
Dangermouse on CBBC

If you listen carefully you might just hear anguished parents screaming across the country... CBBC's broadcasting hours are to be extended to 9pm.

The move will give kids two more hours of children's television every night.

The broadcaster's governing body approved the plans after agreeing to move BBC Three online, which frees up broadcast spectrum for CBBC.

But the proposal has drawn a mixed response from audiences.

Richard Ayre, trustee and member of the services committee at the BBC Trust, said public responses were "split pretty much down the middle" between parents who would value an extra two hours in helping them manage their evenings and those who thought it was not desirable to have services aimed at their children after 7pm.

"At the end of the day we had to take a view - do you allow half the audience that doesn't want something to be available to the other half who do want it to prevail? And there is the 'off' button," he said.

Mr Ayre said this is a "partnership" in that the BBC does its best to guarantee what it offers for young children is safe, appropriate and suitable, but parents can also "exercise some discretion about when they want their children to watch it".

BBC Three online

Moving BBC Three online next year could lead to a 80% drop in viewers, the broadcaster's governing body has said.

The financially-motivated proposal was provisionally approved by the BBC Trust in June and its fate has now been formally sealed.

The trust's final decision will see the partial demise of the channel that brought hit shows including Gavin And Stacey and Don't Tell The Bride to TV viewers.

It will begin to run online in February, with the TV channel remaining in place until March to direct viewers to its new home on the internet.

Trustees found there was clear public value in moving BBC Three online as evidence shows younger audiences are watching more on the web and watching less linear TV.

But a public value assessment (PVA) found that 80% of the "uniquely-reached" BBC Three audience would "simply be lost". BBC Three currently has a unique audience of about 975,000.

The Trust has imposed conditions in a bid to mitigate a loss as high as 80% by saying BBC One and Two must broadcast two hours of BBC Three shows per week across the schedule in "visible slots".

The PVA also found the move offered low value-for-money because of the smaller audience but recognised the closure would generate a net saving of £30 million per annum to offset financial pressures or for investment in other areas.

The trust acknowledged the strength of public opposition to the closure of the TV channel but considered the proposal had "intuitive force".

It said the long-term future of broadcasting "seems likely to be online" and added the BBC needs to find innovative ways to support the audience move in that direction.

The trust recognised that the move online is earlier than the BBC Executive would "ideally have planned".

It said: "Not everyone has access to or can afford a reliable internet connection and for many young people, television remains important.

"We note furthermore that the loss of the linear platform may result in less exposure for new shows and that this could make it difficult for the BBC to attract and nurture new talent."

A condition requiring BBC Three programmes to be broadcast on BBC One and Two has been strengthened so all BBC Three long-form programmes must be broadcast on the two channels, on an ongoing basis, effective as soon as the TV channel closes. They must be broadcast at a variety of times across the schedule and throughout the UK.

A condition requiring BBC One and Two to offer programmes specifically aimed at younger audiences, including BBC Three programmes, requires the channels to offer distinctive programmes designed for younger audiences.

The trust has also added a requirement to the service licences for BBC One and Two to ensure continued creative risk-taking and experimenting with new talent and ideas.

The online BBC Three will also be required to have the same accessibility standards as the TV channel.

A service review will be conducted within 18 months, assessing the progress of the new online BBC Three and the effectiveness of the conditions the trust has imposed.

The trust could then consider imposing quotas or formal targets if it considers that performance against the conditions has been unsatisfactory.


Meanwhile, the trust has approved plans to develop iPlayer beyond a catch-up service, to include online-first and third party content.

But it formally rejected the BBC's proposals for a BBC One +1 channel on the basis of limited public value.

BBC trustee Suzanna Taverne, chairwoman of the trust's services committee which led the assessment of the proposals, said: "The decision to close a TV channel is a difficult one and one we have not taken lightly.

"The BBC must adapt with its audiences. The evidence is very clear that younger audiences are watching more online and less linear TV.

"The plans enable the BBC to deliver more distinctive content online while bearing down on costs. To address concerns about the impact of moving BBC Three online, we have set new requirements for programmes for younger audiences on BBC One and Two."

Damian Kavanagh, controller of BBC Three, said: "Today is just the beginning for BBC Three and our plans to transform our offer for young people.

"We have lots of new content coming in 2016 and exciting new ways of delivering it in development.

"We will now set about launching a digital first BBC Three in early 2016."

Jono Read, from the #SaveBBC3 campaign, said: "The decision is bitterly disappointing and it is a very sad day for the future of the BBC.

"The BBC said the reason for doing this was to find £30 million to fund programming for BBC1, that's a television service already hugely funded by our licence fee.

"With The Voice now lost by the BBC, it will save about the same amount they needed from closing BBC Three.

"But the BBC failed to make that connection. It appears this is an example of young people being hit the hardest by cuts.

"We will now mull over this decision. If the decision can be challenged independently of the BBC and BBC Trust, we will do so. With hundreds of thousands on our side there's still time to make it happen."

More than 300,000 people have signed a petition to save the channel on

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