Conor Maynard and Jonathan Ross were among the celebrities bringing some glitz and glamour to the gaming industry's biggest bash of the year.
The ninth edition of the Bafta Games Awards saw actors, pop stars and TV personalities grace the red carpet in central London, proving that video games are not just for geeks.
Among them were Olympic gymnast-turned-ballroom dancer Louis Smith, pop heartthrob Conor and TV presenter Jonathan.
Jonathan said: "I don't think you have to be a nerd to play games.
"You've seen elderly folks playing on the Nintendo Wii - they're not nerds, how dare you accuse them of being nerds?
"But I do have a nerdy side and I do like games that are a bit out there."
The 52-year-old was at the ceremony with son Harvey to present gaming tycoon Gabe Newell with a Bafta fellowship.
Conor Maynard, known as Britain's answer to Justin Bieber, took the chance to stand up for the American singer following his controversial delay at the O2 arena on Monday night.
He said: "You don't know why that happened, I don't want to point fingers and blame him straight away.
"There's always technical difficulties, always things that can prolong an artist coming on the stage. I am sure it wasn't done that way."